Services
Who We Serve
At Starnes Sports, we work directly with athletic directors and executive leadership to evaluate, structure, and implement NIL strategies that support both competitive success and institutional protection.
Our Services
Contract and Cap Strategy
Providing guidance on NIL commitments, cap management, and multi-year financial planning.
NIL Revenue Strategy
Helping universities develop compliant pathways for generating NIL revenue, including approaches to over-the-cap NIL funding.
Regulatory Navigation
Helping universities interpret and navigate evolving NCAA rules and College Sports Commission oversight.
Governance and Stakeholder Alignment
Helping athletic departments coordinate with NIL service providers, coaches, compliance, and institutional leadership within a clear operating framework.
Roster and Retention Strategy
Advising leadership on contract structures, incentive models, and financial planning that support long-term roster stability.
Evaluation of Overall NIL Strategy
Studying key metrics relating to both financial commitments and “on field” results so universities can analyze the effectiveness of how programs are utilizing NIL resources and evaluate ways to improve effectiveness.
How We Engage
Starnes Sports works with athletic departments through models designed to match the needs of university leadership. Our engagements are flexible and designed to integrate seamlessly with the leadership structure already in place within each university.